WOW Smile may collect the following information:

• Your name
• Email address
• Phone number
• Booking and appointment details
• Treatment history and preferences
• Responses to sensitivity or suitability questions
• Payment details (processed via secure third-party providers; WOW Smile does not store card numbers)
• Any information you submit through our online forms or booking platform
• Website usage data such as device type, IP address, browser behaviour and analytics

We may collect information when you:

• Complete an online enquiry or booking form
• Book through our scheduling platform
• Contact us via phone, email, SMS or social media
• Attend an in-clinic appointment
• Fill out pre-treatment or assessment forms
• Interact with our website, which may use cookies or analytics tools

We only collect personal information directly from you unless it is unreasonable or impractical to do so.

WOW Smile may collect the following information:

• Confirm and manage your appointment
• Provide teeth whitening services and aftercare
• Contact you with reminders, confirmations or updates
• Respond to enquiries
• Improve our services and client experience
• Maintain internal records
• Comply with regulatory or legal obligations

We may also send service-related or promotional communications. You may opt out at any time.

WOW Smile takes reasonable steps to safeguard your information from loss, misuse, unauthorised access or disclosure.

We do this by using:

• Encrypted booking and communication platforms
• Password-protected systems
• Restricted staff access
• Secure storage for any physical or digital records
• Regular software updates and data protection protocols

WOW Smile will never sell or rent your personal information.
 We may disclose information only when necessary for:

• Our booking or communication providers (e.g., SMS/email systems)
• Regulatory bodies if required by law
• Legal or insurance representatives, where appropriate

Any third-party providers must handle your information in line with Australian Privacy Principles.

Our website may use cookies and analytics tools to improve functionality and user experience.

Cookies allow us to understand how visitors use our site. You can disable cookies through your browser if preferred.

You have the right to access the personal information we hold about you and request corrections if your details are inaccurate.

To update or request access, contact us and we will respond within a reasonable timeframe.

 Privacy Policy |  Terms & Conditions

|  Privacy Policy |  Terms & Conditions |